Apple doomed? Check the side of the building.

Apple doomed? Check the side of the building.

Interesting about the new $5B Apple complex. Harvey Golub, former CEO at American Express once said to us: “any time a company puts their name on the side of a building, sell the stock.” Hmmm….

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2 comments
  1. But the question is … will they put their name on it? Since it is centered on the old HP property off of Wolfe Road and plans indicate it will be situated among many trees (ala the old fruit orchards of “ancient” Silicon Valley), I doubt that it will be “branded”. Of course, their entrance and directional signs will retain the same subtle ubiquitous fruit logo as their eponymous retail outlets.

    • I’ll take that bet. I say it’s branded. How about winner gets free lunch next time we meet – which I hope is soon!

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