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Monthly Archives: May 2013

It’s a 24/7/365 work life…

Thanks, iPhone: Demise of the Desk Phone Means No End to the Workday – Bloomberg

 

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“The child’s growth comes not from weighing her, but from feeding her.” Barbara E. Walvoord

I’m doing some reading to flatten my learning curve regarding assessments in higher education.  As Chief Marketing Officer at an education technology company, I’m at my first position on the academic side of education technology.  My previous positions have been on the business side of higher education (i.e., safety, security, financial aid disbursement, etc.)

As such, I’m attempting to enhance my understanding of the process by which academics measure student outcomes and learning.  I came across the quote above in Assessment Clear and Simple, by Barbara E. Walvoord (Jossey-Bass, 2010).  The quote appeared as a way of emphasizing the action phase of the assessment process, i.e., the steps and initiatives the institution takes as a result of the data gathered during the assessment process.  In other words:  it doesn’t matter how much you measure, analyze or report. If you fail to act on the information, all the effort is wasted.  This advice pertains to leaders in academia and business alike.

Distribution is great, but content is king!

Gigaom

Netflix (s NFLX) wants to take on HBO and Showtime with the production of original stand-up comedy, the company’s chief content officer Ted Sarandos revealed in an interview with the Hollywood Reporter this week.

Sarandos pointed to Bill Burr as one example of a stand-up comedian who has seen huge success on Netflix, to the point where he can now tour in countries where Netflix is operating its streaming service. Producing stand-up comedy is “also a great way to cultivate talent for future scripted projects,” Sarandos added.

Asked about his plans for the next phase of original shows on Netflix, Sarandos said that he wants to target audiences that the company has so far overlooked, including tweens, Sci-fi fans and sitcom viewers. Altogether, Netflix could debut as many as 16 originals in 2013, according to Sarandos.

In 2013, Netflix is going to launch a total of 8 originals, including the…

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“If you’re building specifically for mobile, you’re in the past”

Good high-level advice for planning your mobile presence.  The key point here is that the mobile and web experience must be predictable and consistent for the user. This does not mean they must be the same exact experience. What’s critical is that the user experience is optimized for each platform, while providing a sense of comfort for the user that confirms the expected brand experience. A good example is Southwest Airlines mobile app, mobile web page and web page. The usability is clearly optimized for each platform, thus different, but clearly of the same branding and high-level experiential philosophy.

I don’t want to come across like a cranky old man (spoiler alert:  I”m about to come across like a cranky old man), but I’m really starting to miss the good old days when a typographical error in print was incredibly rare.  Now, I see at least one per day, though not necessarily in print.  I see misspellings and horrible grammar mostly on-line.  The problem is that I’m noticing more and more in formal articles, even in banner ads, not just in blogs.  I’ve also recently seen glaring typos in job ads, on diner menus, and on websites.

Am I just getting old and bitter?  Is this a real degradation of our collective writing skills?  Or… is there just so much more content out there that the law of numbers will dictate more potential for error?Image P.S.  If you find a typo in this post, I will embrace the irony.

Me interviewing a young candidate for a marketing role: “Tell me about your recent experience at XYZ Company.  What was your most proud accomplishment?”

25 year old candidate:  “So, like, I was the marketing coordinator, and I was, like, in charge of producing an event for our management team, and I, like, had to organize this dinner for, like, 20 people.  It was, like, really, really, important…”

Attention young professionals:  Stop using the word “like” in your conversations.  Stop it now.  Do whatever you have to do, but stop cold-turkey.  Get counseling, join a 12-step program, take meds for all I care, but don’t expect me to hire you if the only word I can remember from our conversation is “like.”  I can’t overestimate how much the overuse of that word diminishes every other qualification you possess.  Get help now!