Brand Longevity Tips from Mick and Keith

Love me some rock n roll business lessons…


What do you call someone who pays $300 to watch a bunch of old men prance around the Air Canada Centre? Well this is a trick question. If you said a Toronto Maple Leafs fan, you would be right — most of the time. But this is the post-season, and that is a Maple Leafs-free zone.

In this instance, the person watching septuagenarians waving their tushies would be a Rolling Stones fan.

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