Four marketing phrases that piss me off

“Up to” – as in get up to 120% Blue Book value for your trade in.  Which means: get anywhere from zero up to 120% of Blue Book value, but probably closer to zero.

“Every application will be accepted.” – Which means:  we’ll accept your application, but reject your request for whatever it is you just applied for.

“No reasonable offer will be refused.”  – Which means:  your offer is not reasonable.

“We’re the leading provider of…” – Which means:  no one can really define who leads in this category, so it might as well be us.

I know there are more.  Can you think of a few?



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