B2B Marketing: Evolving From the 4 P’s to SAVE

B2B Marketing: Evolving From the 4 P’s to SAVE

A recent study published in Jan/Feb Harvard Business Review says the 4 P’s of consumer marketing are not as well suited for B2B marketers.  Replacing the 4 P’s  is SAVE.

Product to Solution

Place to Access

Price to Value

Promotion to Education

Why the shift?  It’s not really a shift, it’s more an acknowledgement that B2B marketing is inherently different than consumer marketing.     The reason for the difference centers around the relationship between sales and marketing that exists more commonly in B2B marketing, particularly for enterprise solutions. 

Your thoughts?

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