5 questions every CMO must ask their staff

 

 

1. To whom are you speaking? – The answer to this question should convince you that your marketers have properly identified their audience, segmented appropriately and are sufficiently focused on the right market for your product.

2. Why should they care? – The answer to this question should convince you that your marketers have properly positioned your product for this audience.

3. Can you say it with fewer words? – The answer to this question forces your marketers to develop clear and concise messaging.

4. So what? – The answer to this question should convince you that your marketers have identified a problem in the market.

5. How do you know? – The answer to this question should convince you that your marketers have developed and measured the appropriate metrics to ensure continuous improvement and enhanced ROI.

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